海尔智家深化南非布局：拓展大暖通版图，推出高端AI空调丨Haier Smart Home Deepens South African Footprint
On August 21, Kwikot, a century-old brand under Haier Smart Home, unveiled its new HVAC products in Johannesburg and announced the launch of premium sub-brand kwicool next year. This marks its first major business crossover since joining Haier Smart Home in 2024, and an important step in the company's "capability globalization" strategy.
This strategic expansion responds to evolving high‑end residential demands across South Africa. In local high‑end villas, luxury apartments and top‑tier office premises, cooling, ventilation and water supply systems have long operated in isolation. Amid rising energy costs, high‑end consumers increasingly demand highly‑efficient, integrated whole‑home environmental solutions. Leveraging Haier Smart Home’s proven global air‑and‑water system solutions, Kwikot extends its business scope into HVAC, transforming from a single‑equipment supplier to a builder of whole‑home microclimate systems.
Based on this market insight, Kwikot launched its AI‑enabled smart air conditioner, integrating global R&D resources with local market insights. Featuring fully offline voice control, it supports voice‑operated temperature adjustment even without network access. Its AI‑Vision UWB radar human‑sensing technology detects human positions to deliver wind‑avoiding airflow and auto‑switches to energy‑saving mode when no one is present. Optimized by AI algorithms, the product cuts power consumption to ease electricity‑cost burdens. For coastal high‑salt‑fog corrosive conditions, its outdoor unit passes 2000‑hour salt‑spray testing. Equipped with UVC PLUS sterilization and self‑cleaning functions, it ensures clean air output.
As the HVAC industry adages go, “30% relies on equipment, 70% on installation”. Drawing on Kwikot’s century‑long distribution and service network and aligning with Haier’s global Seven‑Star Service System, Haier Smart Home has established nationwide certified installation teams, a 48‑hour rapid‑response mechanism and a stable spare‑parts supply chain in South Africa. Traditional after‑sales support is upgraded to end‑to‑end solution design and premium delivery, delivering robust service assurance for the high‑end segment.
Rather than merely exporting Chinese‑manufactured products overseas, Haier Smart Home embeds core capabilities covering R&D, manufacturing and services into regional markets via over 510 global technology laboratories and overseas smart industrial parks, empowering local brands for collaborative growth. Going forward, the synergized portfolio of Haier’s full‑range premium products and Kwikot will continue to drive market‑structure optimization and consumption upgrading across South Africa and broader Africa.
海尔智家深化南非布局： 拓展大暖通版图 推出高端AI空调 自1903年创立以来，Kwikot一直是南非第一大热水器品牌。随着海尔智家2025年成立大暖通平台并整合五大产业板块，已纳入麾下的Kwikot依托全链路协同能力，跳出单一赛道，开启大暖通战略布局。 8月21日，海尔智家旗下百年老牌Kwikot在约翰内斯堡发布全新暖通产品，并宣布将于明年推出高端子品牌kwicool。这是自2024年加入海尔智家后的首次重大业务跨界，也是海尔智家推进“能力全球化”的重要实践。 
此次转型基于南非高端居住需求的变化。在当地高端别墅、奢华公寓及顶级办公场所中，制冷、通风与供水系统长期各自独立运行。随着能效成本持续攀升，高端圈层愈发需要一套高效协同的全屋环境整体解决方案。Kwikot依托海尔智家全球成熟的空气与水系统解决方案，将业务延伸至暖通领域，从单一设备供应商转型为全屋微气候系统构建者。
基于这一市场判断，Kwikot发布AI智慧空调，深度融合全球研发资源与本土洞察。新品搭载全离线语音技术，断网状态下仍可语音控温；配备"AI之眼"UWB雷达人感科技，智能识别人体位置实现"风避人吹"，无人时自动切换节能模式。同时，新品以AI算法优化能耗，缓解电费压力。面对沿海高盐雾腐蚀环境，新品外机通过2000小时盐雾测试，并在室内机融入UVC PLUS除菌与自清洁技术，确保送风洁净。
暖通行业素有"三分设备、七分安装"的共识。依托Kwikot深耕百年的分销与服务网络，并接轨海尔全球七星级服务体系，海尔智家已在南非升级扩展出覆盖全国的认证安装团队、48小时快速响应机制及稳定备件供应链，将传统售后升级为全案设计加精致交付，为高端市场提供有力服务保障。 
海尔智家正将研发、制造、服务等核心能力植入区域市场，而非单纯输出商品。依托全球510余家技术实验室与海外智慧工业园区，海尔智家持续赋能当地品牌协同发展。 未来，随着海尔全品类高端产品矩阵与Kwikot协同发力，海尔智家将持续引领南非乃至非洲高端家电市场的格局优化与消费升级。